The ultimate aim of any search application is to provide users with relevant answers to their questions. However, providing better search goes far beyond deploying a better search engine.

We need a holistic approach to search, one that uses what people want to know as the basis for a content and knowledge management strategy. The good news: making a long-term investment in high-quality search will help people do their jobs more effectively and deliver ROI.

Join Earley & Associates Paul Wlodarczyk and easyDITA’s Patrick Bosek as they explore ways to structure your content and configure your search applications to:

• Grow revenue by enabling self-service

• Reduce help desk call volumes

• Enable higher productivity

• Reduce costs by reusing content

• Increase reach by publishing to multiple channels