DITA + SEO: How and why you should optimize DITA-based content for search engine optimization

Location: 
http://comtech-serv.com/url/upcomweb
Date: 
24 May 2016 - 09:00 - 10:30
Event Type: 
Webinar
Sponsored by: CIDM 
Presenter: Keith Schengili-Roberts, IXIASOFT
Date: May 24 at 9:00am PDT | 12:00 pm EDT | 5:00pm BST
Duration: 90 minutes 
This is a free webinar.
Register Now! 

Abstract

There’s a joke going around that asks: where’s the best place to hide a dead body? Answer: on the second page of a Google search. It underscores the fact that if your technical content does not appear at or near the top of what your users are searching for, it might as well not exist. You can mitigate the problem in DITA content by devising an effective taxonomy and inserting effective metadata into your topics. IXIASOFT DITA Specialist Keith Schengili-Roberts has explored this topic and presents his findings on the processes that can be used to make your DITA-based content easy for your users to find.

Presenter

Keith is a DITA Specialist at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto's iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.

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