DITA is the hottest thing to have hit the technical publishing world in a long time. With its topic-based approach to authoring, DITA frees you from the need to think in terms of "books", and lets you focus on the underlying information. This new industry whitepaper from Flatirons Solutions and Mark Logic defines a new publishing paradigm, which we will call dynamic content delivery. Dynamic delivery changes the rules, putting the reader in charge of what content is important and how it should be packaged. It transforms publishing to an audience of many to publishing to an audience of one.