dunnhumby selects the IXIASOFT DITA CMS to manage and dynamically deliver DITA content

The DITA CMS will provide dunnhumby with an innovative CCMS solution and a dynamic delivery platform to support their DITA content strategy


Montreal, Canada – October 29th 2012 – IXIASOFT, the XML component content management market leader, announced today that dunnhumby, the leading UK-based retail media group, had selected the IXIASOFT DITA CMS to manage their entire DITA-based documentation. Additionally, this will be the first deployment of the IXIASOFT DITA CMS integrated with a high performance dynamic publishing framework supplied by Mekon Ltd, to provide end-to-end dynamic delivery of DITA content.


Based in the UK, dunnhumby is the global leader in personalizing the customer’s experience of retailers and brands. As a subsidiary of Tesco, the company employs over 2000 people worldwide, and they are probably best known for creating the Tesco Clubcard, a loyalty card with over 38 million global members. With Mekon as their DITA consulting partner, dunnhumby made their decision to move to DITA to support a growing demand in the delivery of personalized and language-specific documentation, for an increasing number of product lines. Key factors influencing their decision to deploy the IXIASOFT DITA CMS as their component content management system include:


  • A solution designed for DITA: the DITA CMS fully supports the DITA 1.2 standard including keyrefs which are key to the dunnhumby deployment - and was truly designed to efficiently manage this modular way of authoring content. The interface, the features, the underlying technology all are optimized to ensure an un-matched user experience with DITA.

  • Support for localization process: with a presence in over 30 countries, dunnhumby require language-specific documentation. With the DITA CMS, they will be able to better manage their localization process and costs.  

  • Integration with a dynamic publishing framework by Mekon: the integration between Mekon’s solution and the IXIASOFT DITA CMS will allow dunnhumby to deliver accurate, personalized information in a timely manner. It will also allow dunnhumby to capture customer feedback and return it to the content creators.



“Dynamic publishing is becoming increasingly important to organizations who no longer want to simply push static content to their customers, but want innovative tools to deliver personalized information and interact with their customers. We are thrilled to provide dunnhumby with our first integration with Mekon’s solutions to provide them with a true end-to-end dynamic delivery of DITA content. We are also very enthusiastic about offering this integration to our existing and future customers.” said Eric Bergeron, CEO of IXIASOFT. “dunnhumby is clearly a proven leader in this space and we are excited to help them optimize their technical content strategy. The DITA CMS, combined with Mekon’s framework, will facilitate the timely delivery of information to their customers that will be easy to navigate and tailored to their needs.”


“The challenge of producing content on a global scale that can still meet the very specific needs of our many clients is a tough one. After a careful selection process we made the decision to partner with IXIASOFT and Mekon. Moving to DITA will help us to create and publish both generic and personalized content, across all our markets. The management and publishing options that the two tools offer together are a powerful combination. We’re looking forward to the implementation over the next few months, and to having a solution that will help to deliver content to our global audiences.” said Nick Tompkins, Head of Customer Education Content Development at dunnhumby.

IXIASOFT will be exhibiting and presenting at the up-coming CIDM DITA Europe conference in Frankfurt on November 12-13, 2012.

IXIASOFT is a leading provider of XML content management software to organizations worldwide. IXIASOFT is the developer of TEXTML Server, a native XML database and search engine used to store, index and retrieve large volumes of XML content. IXIASOFT also offers the DITA CMS, a content management solution designed specifically to author, manage, review, localize and publish DITA-based technical documentation. IXIASOFT enjoys a global customer base in various vertical industries including newspaper & publishing, technical documentation, software/hardware manufacturers and libraries & education.

Caroline Couvrette
(514) 279-4942

XML.org Focus Areas: BPEL | DITA | ebXML | IDtrust | OpenDocument | SAML | UBL | UDDI
OASIS sites: OASIS | Cover Pages | XML.org | AMQP | CGM Open | eGov | Emergency | IDtrust | LegalXML | Open CSA | OSLC | WS-I