Special Note:
This webinar will be recorded and posted online for viewing at a later date. Please register for the webinar to be added to the emailing list to receive access details to the recording.

Abstract:
Metadata and Metadata Standards: We’ve all heard they are vital to content being found, managed, analysed, efficiently consumed, and efficiently and cost-effectively translated. But which metadata? Where? How much do you need? What difference does it make to end users vs. authors?

There’s enormous talk around metadata, but because of the massive number of ways that metadata can and must be applied in modern content lifecycles, practitioners in the field are often overwhelmed by options. Worse still, many evaluate, purchase and migrate to new systems without properly exploring their long-term potential metadata needs and options. The result can be poor tool choices, missed opportunities for improved customer experience, and hard-to-use, under-performing systems.

The more you know about metadata, the better.

Bios:
Nenad Furtula is partner and a VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over a decade. Currently his primary professional interest lies in building and socializing a DITA-enabled value-based component content management system called XDocs.

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge corporate, technical, and user needs and priorities. Speaking the language of all three has been a key asset during a diverse project background covering multi- and omnichannel strategies. He has designed interfaces and processes that have saved organisations hundreds of thousands per year, recommended solutions that have avoided headcount increases, and delivered dozens of budget-winning internal presentations in a language to which executives can relate. Noz is founder of his own consultancy Urbina Consulting, co-author of “Content Strategy:Connecting the dots between business, brand, and benefits".