Our goal is to provide expertise to help customers grow to proficiency. We find that companies rarely need an expert on-staff. Expertise is expensive, especially when used for tasks that go beyond that initial expertise need. Experts are doubly expensive when paid to do tasks that do not truly require that proficiency. For example, why pay an expert on DITA to write about your product just because the it takes DITA to produce your final formats. A writer, who is an expert on your product, is much more competent to do the writing; the writer (also significantly less expensive than the DITA expert) just needs some help getting started; they already have the subject matter expertise to do the actual writing task. In addition, the a writer, now trained on DITA—and XML and possibly XSL and XSL-FO—is a much more valuable, and flexible resource for you in the end.

As a result, our approach has been to provide the expertise and skills to companies who need intermittent expertise or who want a long-term relationship with an expert who can be available when necessary and who goes away when they're not. Intense training, implementation, and knowledge during the early stages of a project that helps our customers get customers.  We can participate as a de-facto member of your team and:

Although expensive, the expert consultant is available over the entire project lifetime, and the cost can be amortized over the length of the project. Costs are billed only as used and have a guaranteed, built-in cap that corresponds to the proficiency of your staff--your ultimate goal. This method provides a guaranteed mentor and long-term resource for staff members to query and learn from, as they come across particular tricky or rarely-used content models over the lifetime of the project.

We typically propose a intensive training period at the beginning of a project. We us your data (or your customer's data), so your staff learns and produces at the same time. 

Our retainer-style mentoring and training program stretches over the lifetime of your project and has a possibility of coming in well below the estimated costs. Final cost is completely based on your staff's progress and feelings of proficiency. By working with us, and amortizing your cost over time, you have the ability to improve your profit margin. The faster your staff progresses, the sooner your need for us ends, and the lower your final cost will be. 

The progress your staff makes is completely with their own control. The more they work with the technology, the better foundation they start with, the more comfortable they'll be, and the sooner they'll stop feeling the need for an on-call expert to assist them. 

The control remains in your hands, rather than ours.

And we like it that way.