"While DITA was conceived for tech pubs, its benefits make it well-suited for other types of content, particularly the kinds of granular, customer-facing content that we typically see on the web.   For example, product or services descriptions, reviews, and FAQs are inherently topic-oriented, but today are implemented in ad hoc or proprietary formats. Companies can benefit using DITA specializations for these types of content through streamlined flow of content within and across enterprises and between systems, and the lower costs of localization.  And because of these benefits, we expect to see DITA applied to a number of scenarios, such as e-Learning, CRM, and e-Service.  We may even see industry-specific DITA specializations for enabling unstructured content interchange between trading partners, such as the syndication of product descriptions between manufacturers and retailers."