Proficiency in the soft-skills is the key to the success or failure of any project. For example: Are you trying to get your DITA, Single-Sourcing, or other project off the ground? Trying to get your team, people from other groups, teams, departments, or organizations behind you? Trying to get management to support you? Then this session is for you!

• Session Title: What's in it for me?
• TC Dojo: Open Session
• Audience: All levels
• Cost: Free

Description: 
Once the rest of the organization understands the value of what you do, you only need to know how to get other people to support your initiatives. That's what this session is all about.  Come and grow these skills that are essential to all business relationships. Answer this one little question and I guarantee you will have the keys to the kingdom!

• Enthusiastic support from others for an initiative you are interested in
• Motivated help in executing a plan
• Attentive listeners when you are presenting an idea

The skill is to understand the answer to this one little question, "what's in it for me?". The answer is not as simple as you may think. Sure you may know what the answer is for yourself, but if you hope to gain the support of others, you need to be clear on what the answer is from the most important perspective. Their perspective!
https://www2.gotomeeting.com/register/820792642