The Darwin Information Typing Architecture (DITA) has seen rapid adoption and implementation. This is especially true when you compare the adoption of DITA with other standards-based approaches to content creation and distribution. Here we are less than a year after DITA 1.0 has been approved and major companies are shipping large multi-language documentation and Help sets that have been created using DITA. We can also point to DITA-specific user groups and conferences, and a myriad of vendors who are now touting DITA support in their products.