Does your content have metadata?

There are basically three kinds of XML and each has some associated metadata.

The three XML levels are Style, Structure, and Semantics

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Is your content multilingual and your marketplace global?

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Do you publish content to multiple output formats and channels (e.g., web/HTML and print/PDF, perhaps online Help and someday mobile platforms)?

When you have one source for each piece of content, you get the astonishing ability to change it in one place and have the change propagate everywhere. A product name change becomes much more manageable. Write-once, read many.

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How much of your content gets reused in other contexts?

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Do you structure your content?
Do you have an information architecture (e.g., a taxonomy)?
Do you have a document architecture (e.g., content model)?

Structured writing requires an extensive analysis of content and a reorganization into the smallest possible coherent topics.

The reduction in structured authoring time may be offset by the increased time needed to analyze the content and break it into reusable chunks.

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