Do you serve different content to different audiences?

Conditional processing and dynamic variables allow you to tailor your message for different audiences, for different products, and for other properties that you can create yourself.

ROI metrics for conditional processing are tricky and somewhat expensive. You must  monitor each separate condition. A customer satisfaction survey before and after more granular processing conditions will generally indicate the value.

Up to Making the Business Case for DITA. 

Is your content created in small chunks/topics?

Modularity encourages you to think of your content creation as an assembly line operation. Large content structures are built from modular components.

XML content management systems have enabled modularity for years. Individual elements can be pulled from the XML by XQuery and XPath and then deployed in highly specific publishing instances.

Personalization of content, for example, requires a modular design.

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Does your content have metadata?

There are basically three kinds of XML and each has some associated metadata.

The three XML levels are Style, Structure, and Semantics

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Is your content multilingual and your marketplace global?

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Do you publish content to multiple output formats and channels (e.g., web/HTML and print/PDF, perhaps online Help and someday mobile platforms)?

When you have one source for each piece of content, you get the astonishing ability to change it in one place and have the change propagate everywhere. A product name change becomes much more manageable. Write-once, read many.

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