Archive - Aug 28, 2015

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In pursuit of the ultimate techCom information architecture

How Do We Bridge the Gap Between Academics and Practitioners in Tech Comm?

Practitioners find it difficult to see how the knowledge academics produce can be used to address real, practitioner-related problems. Why?

It goes deeper than academics failing to communicate with practitioners. The reason has to do with the fact that much of the academic research itself is weakly linked to the practical problems practitioners face. This fact is what makes practitioners uninterested in talking to academics— hence the gap.

Read more to find out how the gap could be bridged.

Read more

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