How much time and effort on your DITA implementation focuses on the bells and whistles of your CMS or DITA-OT publishing scripts? Have you been paying too little attention to content quality? If your content is bloated, uses unsemantic markup, is riddled with duplication, or suffers from condition overload - then it's time to focus on your content. 

The benefits of DITA are powered by robust, semantically correct DITA content. With content bloat, you just won't get the promised benefits. Worse, messy content sets up your writers for failure and frustration.

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