Because if we don’t, us technical communicators will be out of a job. To stay competitive in our field, we must embrace change and design for the searching user of today. A design approach called dialogism might be what you need.

Well, I might exaggerate, but If we as technical communicators continue designing according to the book paradigm, we face the risk that our employer will cut back on technical documentation budgets in favor of other, more efficient solutions, such as social customer support, or virtual assistance.

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